Your Google Business Profile is a powerful tool to help your business be discovered online. However, many business owners unknowingly make mistakes that can lead to penalties, suspension, or even being permanently banned. Here are the top 5 things NOT to do on your Google Business Profile to keep it in good standing.
- Do Not Use Fake Business Information
Google values accuracy, and using fake or misleading information will get your profile flagged or suspended. This includes using a false business name, fake address, or adding keywords to your business name that aren’t part of your actual name. For example, if your business is called “St. Louis Bakery,” don’t list it as “Best St. Louis Bakery – Cheap Cakes” just to rank higher. - Do Not Create Multiple Listings for the Same Business
Creating multiple profiles for the same business location is a major violation of Google’s guidelines. Business owners often do this to try to increase visibility, but Google sees this as spammy behavior. Instead, focus on making your single listing complete and accurate to boost your profile. - Do Not Use Advertising Language in Your Business Profile
Google wants business profiles to be straightforward and professional. Using promotional language, such as discounts, sales, or exaggerated claims, in your business name or description can lead to your profile being flagged or denied. Keep your profile factual and focused on providing essential information about your business, rather than trying to make it an advertisement. - Do Not Solicit Fake Reviews
Reviews play a huge role in attracting customers, but soliciting fake reviews is a quick way to get your profile suspended. This includes paying for reviews, asking friends or family to leave positive reviews without experiencing your service, or posting reviews for yourself. Google’s algorithm can detect these actions, and the penalty can be severe. - Do Not Ignore Customer Feedback
Failing to respond to customer reviews, especially the negative ones, is a missed opportunity and can lead to a decline in trustworthiness. Google likes to see businesses engage with their customers, and being responsive shows that you care about customer experience. Ignoring reviews, particularly the negative ones, can lower your profile ranking and damage your reputation.
Our Closing Remark
Google Business Profile is a fantastic way to increase your business visibility, but only if you play by the rules. Avoid fake information, multiple listings, virtual addresses, fake reviews, and ignoring feedback to keep your profile in great standing. Keeping your profile accurate and engaging with your customers will not only help you avoid trouble but will also enhance your visibility and credibility. If you still have not set up a Google Business Profile, click here to see how!
