WordPress is a website building platform that allows you to create and manage your own website easily. Launched in 2003, it has grown to become one of the most popular Content Management Systems (CMS) in the world. In simple terms, it’s a toolkit that helps you make a website without needing to know how to code. WordPress can be used to build everything from personal blogs to large e-commerce stores and business websites.
Nearly 43% of all websites are powered by WordPress, making it a trusted choice for building a professional online presence. It is highly customizable, easy to use, and offers an extensive library of plugins that add features without any technical know-how.
Benefits of Using WordPress for Your Business
If you are a business owner with limited technical knowledge, WordPress is a great option. It’s user-friendly, powerful, and helps make your website stand out. Here are some benefits of using WordPress over other platforms like Wix:
- Easy to Use: WordPress doesn’t require you to be a tech expert. Its intuitive dashboard lets you manage pages, posts, and media quickly. Even if you’re not tech-savvy, you can create and update your website with ease.
- Flexibility and Customization: WordPress offers unparalleled flexibility with thousands of themes and plugins, allowing you to add features like contact forms, e-commerce, and more. Whether you’re running a bakery, a gym, or a legal practice, there’s a theme or plugin for your needs.
- Control Over Your Website: Unlike Wix or Squarespace, WordPress gives you complete control over your site’s functionality and appearance. You can expand your website as your business grows without limitations.
- SEO Friendliness: WordPress has tools and plugins, like Yoast SEO, that help optimize your content and improve your search engine rankings. This helps your business get found by potential customers.
- Cost-Effective: WordPress is free to use. Costs come from web hosting and optional premium plugins or themes. Compared to platforms with recurring fees, WordPress offers more freedom to create a site tailored to your brand.
WordPress vs. Wix: Why WordPress Might Be Better for Your Business
Both WordPress and Wix are popular website-building tools, but they serve different purposes:
- Scalability: WordPress is better suited for scale. It can easily accommodate new features and sections as your business grows, unlike Wix, which is more limited and can become costly with advanced features.
- Control and Ownership: With WordPress, you have full control and ownership of your content. Moving away from Wix can be challenging, whereas WordPress sites are more portable.
- Custom Features: Wix offers a simplified experience but has limited features. WordPress, on the other hand, offers a virtually limitless range of plugins for features like online stores, booking systems, or courses.
Delegate To Save Time
If building or maintaining a WordPress site feels overwhelming, you can hire a professional webmaster. Running a business takes time, and learning WordPress may not be something you have the capacity for.
At BCK we can help you set up, maintain, and optimize your WordPress website, keeping it up-to-date, secure, and performing well. This allows you to focus on running your business while ensuring your website remains a valuable asset.
If you’re interested in getting started, reach out to us!
